Director of Social Media and Marketing

Over the past year, I had the opportunity to serve as full Creative Director for our chapter, leading content strategy, branding, and platform growth.

In this role, I:
- Grew our Instagram following by 2.8K+
- Grew our TikTok following by 15.6K
- Led a TikTok strategy that went viral during Work Week, including our “Rock Your Body” video with 9.6M views and 1.1M likes — the most viral post in Kappa Delta history and the highest-performing post across UofSC Panhellenic
- Built and maintained an aesthetic Instagram presence aligned with Kappa Delta Sorority brand and values
- Helped develop Work Week themes, creating mood boards and selecting decorations to bring each concept to life
- Designed eye-catching graphics and banners used across social media, events, and chapter initiatives
- Produced visually compelling, high-quality recruitment videos to attract and engage potential new members throughout every recruitment round

Beyond the metrics, this position truly meant the world to me. It allowed me to combine creativity and leadership while growing closer with the women in my sorority and representing an organization that shaped my college experience. Most importantly, this role helped me discover a new passion for digital marketing—one that pushed me to add a minor in Social Media & Mass Communications. Excited to carry these experiences into future roles in marketing, fashion, and brand strategy. A huge thank you to my team, getting to work with these amazing women meant everything to me. AOT